The Best Prime Day Beauty Deals 2025 Are Here

Sunday Riley’s Good Genes is a Best of Beauty Award winner for a reason—it’s one of the best lactic acid treatments out there, especially if you’ve got sensitive skin. “It’s gentle enough for daily use on my reactive skin, but still powerful enough to brighten and smooth,” says contributing commerce writer Christa Joanna Lee. “It’s one of the few products I’m constantly replenishing on my bathroom shelf.”

Sunday Riley’s Good Genes is a Best of Beauty Award winner for a reason—it’s one of the best lactic acid treatments out there, especially if you’ve got sensitive skin. “It’s gentle enough for daily use on my reactive skin, but still powerful enough to brighten and smooth,” says contributing commerce writer Christa Joanna Lee. “It’s one of the few products I’m constantly replenishing on my bathroom shelf.”

Innisfree’s Super Volcanic Pore Clay Mask utilizes volcanic clusters to absorb excess oil and unclog pores, while lactic acid gently exfoliates and hydrates for smoother, clearer skin—all in a satisfying, tingly rinse-off formula.

“The Clinique Take The Day Off Cleansing Balm is a chef’s kiss for melting away every trace of makeup—even the stubborn stuff like waterproof mascara,” says shopping market editor Angela Trakoshis. “It transforms from a silky balm to a gentle oil, leaving my skin clean but never stripped.”

“The cooling jelly texture of the Belif The True Cream Aqua Bomb was a godsend for my dry, red skin,” says contributing commerce writer Annie Blackman. “It feels so comforting to rub on.” Shout out to the rosemary leaf oil and lime flower oil that make the formula smell amazing, too.

What was once a French pharmacy secret has become a global favorite—Bioderma’s Sensibio H2O is now beloved by derms and editors alike for its gentle, no-rinse formula that melts away makeup without irritating sensitive skin.

You know that refreshing feeling of putting cool cucumber slices on your eyes? Drunk Elephant’s C-Tango Eye Cream gives you that same soothing vibe—thanks to actual cucumber extract—plus a potent blend of vitamin C and peptides to visibly brighten, firm, and smooth.

Powered by salicylic acid, retinyl acetate, and aloe vera leaf extract, the Peace Out Acne Dots can handle any breakout, any place, any time. “I’m not acne-prone, but on the rare occurrence when a blemish pops up on my face, I slap one of these little patches on it overnight,” explained former commerce writer Jen Hussein.

Kiehl’s Avocado Eye Cream puts (drumroll) avocado to work to brighten, soften, and depuff undereye bags and discoloration. Beta-carotene delivers protective antioxidants, while shea butter nourishes this fragile skin.

“Meet beach hair in a bottle, zero effort required,” says shopping market editor Angela Trakoshis. “Spray, scrunch, and boom—this gives you instant beach waves without even leaving the house.”

“I struggle to find irons that actually reach the end of my very long hair, and the Bionic Long Barrel Iron is perfect,” says Lexi Herrick, senior director of audience development. “The grip at the end of the barrel is excellent for ease of use, and for a burn risk like myself. There is a wide range of heat settings as well, and the hold is quick and lasting.“

“I live my life in terms of BS (Before Shark) and AS (After Shark). Yes, my love for this hot tool brings me that much closer to the heavens, which is fitting because my hair has never before seen this much volume at home,” says shopping director Shanna Shipin, whose favorite attachment is the Quicksmooth Brush.

Olaplex No. 7 Bonding Oil strengthens and smooths brittle hair while protecting against breakage using the brand’s bond-repair tech, plus a blend of frizz-fighting dimethicone and grape seed, sunflower, moringa seed, and green tea oils.

Verb’s Ghost Oil is the kind of hair product everyone in your household—or guest bathroom—can use, no matter their hair type. It’s ultra-lightweight, smoothing, and adds shine without ever feeling greasy or heavy (hence the name).

If your current flatiron is on the fritz, treat your strands to an upgrade with Kristin Ess’s Titanium Flatiron. Floating, titanium-based plates glide over hair without snagging or pulling on strands, and the body has rounded edges, allowing you to use it to create everything from loose waves to bouncy curls.

Our editors love the cleansing powers of Head & Shoulders’ Bare Pure Clean duo so much that we had to give it a 2024 Best of Beauty Award. Its formula’s main ingredient is zinc pyrithione, a dandruff-fighting superhero that reduces fungus-attracting oils.

Aveda’s Botanical Repair Mask deeply conditions strands without leaving behind any greasiness, moisturizing with hair-loving ingredients including glycerin, avocado oil, and squalane. Use it to prep for heat styling or simply for TLC before air-drying hair.

It’s no wonder IT Cosmetics’ Your Skin But Better CC+ Cream won a Readers’ Choice Award for three years straight—it combines SPF 50 with skin-loving ingredients like collagen, peptides, hyaluronic acid, and vitamins A, B, C, and E for coverage that doubles as skin care.

Tarte’s Tartelette Tubing Mascara continues to rack up TikTok views for its ability to lift, lengthen, and prevent flaking. The shea butter, castor oil, and carnauba wax blend leaves lashes feeling soft and fluttery, while the tubing formula stays put all day and slips off easily with warm water.

Is it skin care or makeup? Honestly, it’s hard to tell with Lancôme’s Teint Idôle Ultra Wear Care & Glow Foundation. This serum-infused formula delivers buildable medium coverage while keeping skin hydrated and radiant, thanks to hyaluronic acid. Bonus: It comes in 25+ shades on Amazon.

Colorescience’s Sunforgettable Color Balm SPF 50 is a tinted lip-and-cheek balm with benefits. It adds a dewy pop of color while protecting skin from UV rays, pollution, and blue light. Plus, it’s water-resistant and packed with hydrating ingredients including squalane and jojoba.

The viral Laneige Lip Glowy Balm delivers a sheer, glossy tint while hydrating lips with murumuru and shea butters—and because you’ll want one at your desk, in your bag, and on your vanity, now’s the time to stock up.

Urban Decay’s Naked Eyeshadow Palettes are iconic, and this mini version offers the same buttery, blendable magic in a compact perfect for travel. With six super wearable shades, it’s perfect for quick looks, last-minute plans, or stuffing in your tiniest going-out bag.

Nutrafol, a Best of Beauty Breakthrough Award winner, is a dermatologist-recommended supplement that tackles six root causes of thinning hair—like stress, hormones, and nutrition—with a patented blend of vitamins and botanicals. Backed by clinical studies and tailored to different life stages, it helps deliver visibly fuller, stronger hair in as little as three months.

The Oura Ring Gen3 is perfect for anyone who wants to know more about their body. Beyond its fitness-tracking measures, this wearable device can also be used to log sleep patterns, energy levels, and even your menstrual cycle.

Not into rings? Slip on the Apple Watch SE instead. This nifty watch is known for its health-related features, but it also has the advantage of being iCloud-compatible with your iPhone, essentially making it a mini smartphone.

This lightweight, powerful AF massaging tool works like a charm to bust knots, boost blood flow, and relieve tension all over. It’s also Bluetooth-compatible with the Therabody app, which you can use to customize vibration patterns and watch tutorials on how to master your technique.