MONTALE Bubble Forever by Olya Bar
Sunday afternoon. End of summer. It’s one of those lazy weekends spent with friends, lounging on the rooftop and taking in the city skyline. Conversations buzz around me—everyone sharing stories of recent travels and debating which restaurant to try next. But for a moment, I’m left alone with my thoughts, staring up at the fluffy clouds drifting above and surrounded by the sweet scent of flowers. I’m wearing MONTALE’s latest release—Bubble Forever.
Just like the name suggests, the scent is one big burst of delicious bubble gum, created through a blend of juicy pear, candied orange blossom, and Bulgarian rose. The opening is all about creamy, mouthwatering orange—bright, fresh, and luscious—before quickly transforming into that bold, unmistakable bubblegum note. There’s a subtle yet beautiful kick of jasmine and a hint of cinnamon in the background, adding layers of richness and depth.
Bubble Gum via Unsplash.
The dry down is one addictive combination of sweet toffee, warm amber, and Montale’s signature musk. If you’re familiar with Montale, you know their musk is no ordinary base note. It’s quite recognizable, voluptuous, and leaves a big scent trail that lingers long after the initial spritz.
The fragrance is playful, optimistic, and flirty—a bit of indulgent fun bottled up. For me, the scent of bubble gum is like stepping into a time machine, pulling me back to those carefree childhood days when life was all about fun and adventure. That sugary, fruity taste reminds me of ripping open a fresh pack of gum with friends, competing to blow the biggest bubble, and laughing as it burst and stuck to our faces. It’s the flavor of innocence, youth, and freedom—a reminder of lazy afternoons at the mall, passing notes in school, and just soaking up the sun, without a care in the world.
MONTALE Bubble Forever via the Brand.
Montale’s decision to explore this playful note makes sense—they’re clearly reaching for a younger audience, stretching beyond their usual niche consumer. If you’re an OG Montale collector, this might feel like a departure. There’s no sharp oud or heavy leather here. Instead, the rose and amber feel candied rather than overpowering.
Personally, I love it. I appreciate when a brand is willing to take risks and explore new directions, and Montale’s latest releases are a refreshing change for the lineup. MONTALE Bubble Forever is a playful, modern twist that’s bringing something new and fun to the collection, and it’s exactly what the brand needed.
Notes: Lemon, Grapefruit, Neroli, Pear; Orange Blossom, Bulgarian Rose, Jasmine, Cinnamon, Vanilla, Toffee, Musk, Amber.
Twisted Lily gifted me the bottle of Montale Bubble Forever where I am the Head of Digital Strategy & Communications but opinions are always my own.
Olya Bar, Editor.
MONTALE Bubble Forever by Olya Bar
Thanks to the generosity of Twisted Lily we have a 100 ml bottle of Montale Paris Bubble Forever for one registered reader in the U.S. To be eligible, please leave a comment saying what appeals to you about MONTALE Bubble Forever based on Olya’s review and whether you have a favorite Montale perfume. Draw closes 10/19/2024.
Read Olya’s review of Montale Dark Vanilla here. Check out Steven’s review of Blue Matcha here. Read Lauryn’s review of Blue Iris here
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