Aramis will launch Intuition, a new fragrance for men. Intuition will be fronted by former NBA star Dwyane Wade.
Intuition is described as a woody, green neo-fougère inspired by a “new kind of masculinity”, which the brand said “emphasises emotional intelligence and authenticity alongside traditional masculine traits”.
I will update with notes when I can.
Aramis Intuition will be available in 50 and 100 ml Eau de Parfum. Look for it in August.
(via cosmeticsbusiness, additional information via perfumerflavorist)