Victoria Beckham will launch 21:50 Rêverie, the fourth fragrance in her recent unisex collection, in early October. Like Portofino ’97, San Ysidro Drive and Suite 302, 21:50 Rêverie was inspired by an important moment in her life.
A sensory seduction. A faraway fantasy. The grounding essence of the earth. Victoria Beckham extracts the luxuriant ambience of Java nights in the memory of 21:50 Rêverie: the grassy scent of tobacco leaves carried by candles in the tropical evening wind; the plush trace of plum on the lips of another; the earthy rawness of vanilla pods and Tonka beans blending with the cedarwood of the land.
21:50 Rêverie re-awakens a memory of transformation energised by the dreamlike valleys of Java. In 2001, on the cusp of a new chapter in her life, Victoria and David travel to the remote heart of Java. Nestled in the rainforest, she experiences a catharsis, embraced and enchanted by the island’s ancient, aromatic nature.
Over an open-air dinner surrounded by rice fields and vanilla vines as far as the eye can see, as the clock turns 21:50 and dusk obscures the mountain skyline, the landscape lights up with thousands of tea lights. Twinkling in the Javanese night, the scenery seems like a daydream: a reverie; a moment of clarity and re-invention, grounded in the organic purity of the landscape and its winds of change.
“21:50 Rêverie explores the most animalic, rawest version of vanilla—a dramatic departure from the sugary sweet vanilla we are so familiar with. In reality, vanilla offers so many nuances and facets and a richness that is not typically explored. And so, this fragrance untapped some of its darker angles.” – [perfumer] Jérôme Epinette
Victoria Beckham 21:50 Rêverie will be available in 50 ($200) and 100 ($290) ml Eau de Parfum.
(via victoriabeckhambeauty)