For first-time customers trying to decide which of our 24 natural hair color shades to choose, here’s some insight from our sales data spanning March 21, 2024 to March 20, 2025.
[Sales data for 24 colors from March 21, 2024 to March 20, 2025]
Dark Brown – The Bestseller (25.8%)
Dark Brown is our most popular shade, purchased by 25.8% of our customers—about one in four. This color is especially favored by those with dark hair, as its natural pigments create a seamless, authentic look. Even if you have naturally black hair, our Dark Brown, made entirely from organic ingredients, offers a refined, natural appearance.
[The customer’s photo was dyed with our dark brown]
Soft Black – A Close Second (19.7%)
Following Dark Brown, Soft Black accounts for 19.7% of purchases. It’s not a harsh, pure black but a richer, deeper dark brown that complements naturally dark hair perfectly, offering a subtle and natural gray coverage.
[The customer’s photo was dyed with our soft black]
Other Shades – Brown, Light Brown, and Champagne Blonde
Our standard Brown makes up 13.4% of sales, while Light Brown is chosen by 6.9% of customers. In the blonde category, Champagne Blonde leads with 3.9% of purchases, continuing its long-standing popularity among those seeking a natural blonde look.
[The customer’s photo was dyed with our brown]
[The customer’s photo was dyed with our light brown]
[The customer’s photo was dyed with our champagne blonde]
These trends reveal that our Black & Brown hues dominate, reflecting a strong preference for natural, organic color solutions that maintain your hair’s innate beauty. Whether you’re drawn to a rich, dark tone or a lighter, subtle hue, our 100% organic hair colors are designed to enhance your natural charm. We hope this insight helps you make the perfect choice for your hair care journey.
[24 Shades of 100% Organic Hair Color]
