Liana Schaffner, Associate Editor (2005–2010)
“During a photoshoot waaay back in 2010, a makeup artist suggested mascara wasn’t about enhancing your lashes, but enhancing your eye shape. It was a minor revelation. I stopped gobbing the stuff on and just started applying it to my outer lashes for an elongated, wing-y effect. I’ve never looked back.”
Sasha Charnin Morrison, Fashion Director (1999–2006)
“I think I landed my job at Allure because during my interview with Linda Wells, she commented on how spot-on my eyeliner was and asked how my hand was so steady. My tip: no caffeine until after liner application!”
How to achieve an effortlessly polished makeup look
Meirav Devash, Articles Editor (2004–2008)
“After putting on lipstick, place your (clean) finger in your mouth and pull it out. Do you look like you’re shooting NSFW content at the dinner table? Maybe, but it beats lipstick on your teeth.”
Sophia Panych, Deputy Digital Beauty Director (2010–2019); Content Director (Present)
Sophie Panych
“If you wear foundation or concealer and you want to apply powder-based bronzer or blush on top, make sure to dust on a thin layer of setting powder first. This keeps the creamy base products from eating away at your blush or bronzer, ensuring it will last longer. Makeup artist Tom Pecheux gave me this tip backstage at fashion week, and I’ve used it in my own routine every day since.”
Jessica Cruel, Editor in Chief (2021–Present)
Jessica Cruel
“For a dewy glow that doesn’t disappear, I like to apply a face oil to the high points of my face. Then, I slather on a cream highlighter and apply my foundation, concealer, blush, and contour. Finally, I add a layer of highlighter powder on top.”