[LAST UPDATED AT 6:12 P.M. ET ON OCTOBER 8, 2025] It’s the final hours of Prime Day 2025, and some of the best K-beauty deals have already flown off the (virtual) shelves. But if you’ve been procrastinating—or just can’t resist a round two (or three)—there’s still time to score major steals before the clock runs out.
Whether you’re in the market for a glow-boosting essence to revive tired skin, a rich serum that locks in moisture, or a face mask to make dull skin a thing of the past, these discounts cover every step of your routine. Because when it comes to K-beauty, we simply can’t get enough of that glow. And it’s not just skin care: You’ll also find K-beauty makeup must-haves and hair deals in the mix.
Editor-fave brands like Biodance, Medicube, Laneige, and Round Lab are marked down, but the sale ends tonight. So, if you haven’t stocked up on your glass-skin essentials yet, now’s your chance. Scroll on for the best Amazon Prime Day K-beauty deals of 2025 you can shop right now (before they’re gone for good).
The Best Amazon Prime Day K-Beauty Deals You Can Shop Now
Want more Amazon Prime Day 2025 deals? Lucky for you, we’ve rounded up the buzziest Amazon Prime Day beauty deals and the Best of Beauty Awards winners on sale you can shop right now. If you want a true cheat sheet, shop the Allure Amazon Storefront now.
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Best Amazon Prime Day Korean Gift Set Deals
I’m From
Rice Whip Facial Cleanser Set
Allure commerce editor Sarah Han after applying I’m From Rice Toner
Sarah Han
If there’s one thing I’ve learned in my quest for glass skin—that ultra-smooth, lit-from-within glow taking over TikTok—it’s that a good rice toner is non-negotiable. This set delivers with our editor-favorite I’m From Rice Toner, plus full- and travel-size cleansers to complete your glow routine.
Allure shopping director applying the CosRx 132 Hair Bonding Serum
Shanna Shipin
Cosrx
Peptide 132 Hair Care Set
Repairing damage, taming frizz, and adding silky shine—this CosRx Peptide 132 Hair Care Set does it all. Infused with strengthening peptides, the shampoo, treatment, and oil serum work together to nourish strands from root to tip and deliver that coveted glass-like shine. The serum in particular “has been great with extra dry ends and doesn’t leave your hands feeling super greasy,” says shopping director Shanna Shipin.
Biodance
Multi-Care Experience Kit
Allure contributing commerce writer Christa Joanna Lee applying the Biodance Bio-Collagen Real Deep Mask
Christa Joanna Lee
Whether you’re dry one day or breaking out the next, the Biodance Multi-Care Experience Kit has you covered. With mini versions of the brand’s hydrating, firming, and soothing best sellers, this set helps balance your skin no matter what kind of day it’s having.
Han applying Torriden Dive In Soothing Cream
Sarah Han
Torriden
Dive In Trial Kit
Dive right into glass-skin hydration with the Torriden Dive In Trial Kit, featuring four mini-size favorites of a cleanser, toner, serum, and cream. The hyaluronic acid–powered lineup delivers deep, lasting hydration, leaving your complexion plump, refreshed, and perfectly dewy. The standout? The serum, which “dries down almost immediately, and my skin always feels bouncier with each application,” says Han.
Glow Recipe
Fruit Babies Skincare Kit
These pint-size babies from the K-beauty-inspired brand are just enough to get you hooked. Glow Recipe’s Fruit Babies set features mini versions of its cult-favorite formulas—each packed with fruity ingredients like watermelon, avocado, and plum to hydrate, brighten, and leave skin glowing like you just had the best facial of your life.
Bano
Right Derma Milk Thistle Repair Set
You’ve probably heard plenty about Centella asiatica in K-beauty, but let us introduce you to another calming hero: milk thistle. The Bano Right Derma Milk Thistle Repair Set—featuring a soothing mask and serum—harnesses this antioxidant-rich ingredient to calm irritation, strengthen your skin barrier, and restore a healthy, hydrated glow.
Beauty of Joseon
Hanbang Serum Discovery Kit
Inspired by hanbang, Korea’s traditional herbal medicine, this Beauty of Joseon’s Hanbang Serum set blends ancient ingredients with modern science for skin that feels calm, balanced, and naturally glowy.
Laneige
S’mores Kisses Set
The Laneige S’mores Kisses Set is a total chef’s kiss for your lips. The Allure editor–favorite Lip Sleeping Mask works its magic overnight, while the Lip Glowy Balm keeps your lips soft and glossy all day—both wrapped in the sweetest marshmallow scent.
Abib
Pink Me Up PDRN Glow Kit
The Abib Pink Me Up PDRN Glow Kit has everything your giftee needs to wake up glowing. It includes retinol eye patches to even out tone, a collagen lip mask to hydrate and smooth, and an overnight firming jelly mask that helps revitalize skin by morning.
Goodal
Green Tangerine Vitamin C Glow Kit
The Goodal Green Tangerine Vitamin C Glow Kit is the perfect starter set for those ready to achieve brighter, more radiant skin. It includes the brand’s dark spot serum, eye gel patches, and cream—each packed with green tangerine extract, niacinamide, and Centella asiatica to brighten, fade dark spots, and soothe irritation.
Best Amazon Prime Day Korean Skin-Care Deals
SELF associate social media editor Katherine Gunderman applying Medicube Zero Pore Pads
Katherine Gunderman
The power of Medicube’s Zero Pore Pads can’t be underestimated. Each round is drenched in 0.45% white willow bark (a.k.a. BHA) to clear blackheads and minimize the look of pores, 4.5% citric acid to smooth uneven texture, and cypress tree leaf and skullcap to curb sebum production.
Then I Met You
Living Cleansing Balm
Han applying Then I Met You Living Cleansing Balm
Sarah Han
You’ll come for the sorbet texture—but it’s the bright, buttery-smooth skin that’ll keep you hooked. “Then I Met You Living Cleansing Balm breaks down my toughest makeup without irritating my eyes, leaves my skin feeling nourished post-rinse, and each sea buckthorn- and persimmon-infused scoop (the reason the balm is yellow!) smells divine,” says Han.
Former Allure commerce writer Jennifer Hussein applying the Mediheal Madecassoside Blemish Pads
Jennifer Hussein
Mediheal
Madecassoside Blemish Pads
Instead of blasting breakouts with harsh actives, Mediheal Madecassoside Blemish Pads calm flare-ups with a double dose of cica and madecassoside to reduce redness and swelling without stripping or irritating skin.
Wellage
Real Hyaluronic Blue Ampoule 100
Allure contributor Devon Abelman applying Wellage Real Hyaluronic Blue Ampoule 100
Devon Abelman
Wellage’s Real Hyaluronic Blue Ampoule features nine types of hyaluronic acid that mimic the skin’s own moisture structure, delivering deep, long-lasting hydration and a plump, dewy finish that lasts for hours. “It feels just as instantly replenishing and intensely hydrating as taking a big gulp of Gatorade when you’re dehydrated or under the weather,” says contributor Devon Abelman.
Han applying Sungboon Editor Deep Collagen Retinol Power Boosting Capsule Cream
Sarah Han
Sungboon Editor
Deep Collagen Retinol Power Boosting Capsule Cream
One look at the bouncy gel texture studded with bright yellow capsules, and you can already tell this isn’t your average face cream. “Leave it to Sungboon Editor to make retinol…fun? I know the jury is still out on spicules, but I find that this cream is gentler and less alarming than the more intense spicule serums I’ve tried—just my two cents!” says Han.
Sulwhasoo
First Care Activating Serum
Allure contributing commerce editor Deanna Pai applying the Sulwhasoo First Care Activiating Serum
Deanna Pai
Sulwhasoo has always gone above and beyond when it comes to sourcing ingredients—case in point: the 500-hour aged ginseng extract that powers this serum to give your complexion a brighter, more even tone. “It also balances my skin, leaving it hydrated and dewy but never oily,” says contributing commerce editor Deanna Pai.
Allure commerce producer Sarah Hoffmann using the Dr. Althea Pure Grinding Cleansing Balm
Best Cleansing Balm
Dr. Althea Pure Grinding Cleansing Balm
No spills, no mess: Dr. Althea’s Pure Grinding Cleansing Balm melts away makeup and sunscreen while tiny plant-derived exfoliating particles gently polish skin. “The grinder dispensing method means no searching for an applicator spoon and no dipping my hands into a pot of product (something I’ve always found semi-gross). Genius,” says commerce producer Sarah Hoffmann.
Medicube
Age-R Booster Pro
Allure editor-in-chief Jessica Cruel using the Medicube Age-R Booster Pro
Jessica Cruel
“I must say: This is the most powerful device I have ever used,” says editor in chief Jessica Cruel. She tends to use only the Derma Shot and MC Modes for her skin prep routine—and the latter is her favorite for lymphatic drainage before a big event or a live TV taping. “I find the user experience is better than many microcurrent devices I’ve used in the past.”
Round Lab
Birch Moisturizing Sunscreen UVLock SPF 45+
Lee applying Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+
Christa Joanna Lee
One swipe of Round Lab Birch Moisturizing Sunscreen UVLock SPF 45+ will make you wonder what took you so long to try this viral favorite. “It disappears instantly, makes my skin feel hydrated thanks to the birch sap, and honestly, my only complaint is that it doesn’t come in a jumbo bottle so I can slather it everywhere,” says Lee.
Han applying Rejuran Turnover Ampoule
Sarah Han
PDRN is all the rage right now, and at the forefront of an influx of PDRN-infused K-beauty products is none other than Rejuran Turnover Ampoule, which is made by the same company behind Korea’s most popular PDRN injectable by the same name. “PDRN helps with tissue elasticity and hydration,” says New York City-based dermatologist David Kim, MD.
Innisfree
Super Volcanic Clay Mask
Pai applying the Innisfree Super Volcanic Pore Clay Mask
Deanna Pai
If you love the satisfaction of vacuuming out your pores, you’ll be obsessed with the Innisfree Super Volcanic Pore Clay Mask. “What makes it great isn’t just the combo of bentonite and kaolin clays, but the addition of volcanic ash and lactic acid for dual exfoliation. I liked that I got a little scrubbing action as I was rinsing it off—and my skin looked way more even and radiant after just one use,” says Pai.
AmorePacific
Treatment Cleansing Oil
K-beauty cleansing is no joke—they practically invented the art of double cleansing, after all. Infused with calming green tea, the Amorepacific Treatment Cleansing Oil melts away makeup, sunscreen, and impurities with ease, leaving skin soft and never stripped.
Enhanse
Super Moisture Firming Serum + Moisturizing Spray Gel
Does it get any easier than misting your skin-care products? Enhanse Super Moisture takes the guesswork (and effort) out of skin care with a two-in-one hyaluronic acid serum and moisturizer that mists on in seconds for instantly smoother, more hydrated skin.
Aestura
Atobarrier365 Cream
Allure features director Dianna Singh applying the Aestura Atobarrier 365 Cream
Dianna Singh
The sister to Aestura’s Best of Beauty Award–winning lotion, the Atobarrier 365 Cream is a lightweight formula made for both face and body—and it’s perfect for smoothing away rough, dry patches. “I love [it] as much for what it does for my skin as what it doesn’t: The rich formula is deeply hydrating without causing irritation or congestion. When I apply it before bed, my skin feels noticeably softer and smoother come morning,” says features director Dianna Singh.
Lee applying Medicube PDRN Pink Collagen Capsule Cream
Christa Joanna Lee
Medicube
PDRN Pink Collagen Capsule Cream
Medicube’s PDRN Pink Collagen Capsule Cream packs a serious skin-care punch with tiny capsules of PDRN (a rejuvenating ingredient derived from salmon DNA) that stay fresh until you apply. Once they burst, they blend into the silky gel-cream, teaming up with collagen to firm, hyaluronic acid to deeply hydrate, and niacinamide to brighten and even out your skin tone. “After every application of this cream, my skin looks plumper, glowier, and more refreshed,” says contributing commerce writer Christa Joanna Lee.
Dr. Althea
Vitamin C Boosting Serum
Abelman applying the Dr. Althea Vitamin C Boosting Serum
Devon Abelman
Dr. Althea Vitamin C Boosting Serum is a lightweight, brightening formula designed to even tone and revive dull, tired skin. “Even though it’s fragrance-free, it smells like freshly squeezed Florida orange juice—pulp and all,” contributor Devon Abelman says. “Scent aside, I love how dynamic this formula is. It covers all the bases for achieving the healthy skin of your dreams: brightening, hydrating, smoothing, and healing. Texture-wise, it’s viscous and almost gel-like without feeling sticky.”
Han applying the Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50
Sarah Han
Koolsol by Knours
Ultra-Light Invisible Mineral Sunscreen SPF 50
Big news: For fans of chemical sunscreens, Koolsol by Knours Ultra-Light Invisible Mineral Sunscreen SPF 50 comes surprisingly close to mimicking the feel of a chemical formula—something rare for any mineral sunscreen, especially an untinted one. “It applies so elegantly, like a lightweight moisturizer—hi, cica, snow mushroom, aloe, and niacinamide—and leaves my skin looking dewy, but not overly so,” says Han.
Mixsoon
Soondy Centella Asiatica Essence
Han applying the Mixsoon Soondy Centella Asiatica Essence
Sarah Han
Mixsoon keeps it simple with just three ingredients (water, butylene glycol, and cica), providing a lightweight, fluid formula you can layer without heaviness. The result is skin that feels calm, hydrated, and radiant. “There’s something inherently stress-free about using a simple formula you know is going to hydrate and calm my skin—which is exactly what Soondy Centella Asiatica Essence delivers on,” Han says.
Axis-Y
Dark Spot Correcting Glow Serum
If you’re dealing with dark spots, uneven tone, or dullness, niacinamide is the brightening all-star your skin’s been waiting for. Axis-Y’s Dark Spot Correcting Glow Serum pairs 5% niacinamide with plant-derived ingredients, such as papaya and rice bran, to fade discoloration and smooth out texture.
Haruharu Wonder
Black Rice Night Knight Retinol Serum
If there’s any brand we trust to make retinol sensitive skin-friendly, it’s Haruharu Wonder. The Black Rice Night Knight Retinol Serum combines a gentle, slow-release retinol with fermented black rice and bamboo shoot extracts to smooth, brighten, and strengthen the skin overnight, without the usual dryness or irritation.
The Face Shop
Rice Water Bright Makeup Remover Wipes
K-beauty devotees know better than to rely on wipes alone for a full cleanse—but The Face Shop Rice Water Bright Makeup Remover Wipes are a worthy first step. Soaked in brightening rice water, they whisk away makeup and grime. Plus, they’re great for a post-gym refresh or travel.
VT Cosmetics
7% Glycolic Acid Reedle Shot Head-to-Toe Mist
It might look like water, but VT Cosmetics’ 7% Glycolic Acid Reedle Shot Head-to-Toe Mist is actually a gentle peel in disguise. Featuring glycolic acid and micro “reedle” technology (micro-sized, mineral or silica particles sometimes referred to as spicules), it helps smooth rough texture and brighten dullness for soft, radiant skin from head to toe.
Allure senior director of audience development applying the Belif Aqua Bomb Cooling Eye Gel
Lexi Herrick
Belif
Aqua Bomb Cooling Eye Gel
Were you up late waiting for Prime Day deals to drop? Belif’s Aqua Bomb Cooling Eye Gel, a Best of Beauty Award winner, delivers a burst of cooling hydration to refresh tired eyes, reduce puffiness, and brighten dark circles in just a few easy swipes.
Hanyul
Yuja Vitamin Sleeping Mask
Han applying Hanyul Yuja Vitamin Sleeping Mask
Sarah Han
Hanyul Yuja Vitamin Sleeping Mask is a brightening overnight treatment infused with Korean yuja (citron) extract and vitamin C to revive tired skin, leaving it looking fresh, dewy, and well-rested by morning. “This jelly leave-on mask immediately plumps my skin, and I wake up looking a little more fresh-faced and less dull,” says commerce editor Sarah Han.
“This K-beauty staple has completely transformed my acne-prone, combination skin,” says commerce writer Lily Wohlner. Illiyoon Ceramide Ato Concentrate Cream delivers up to 120 hours of hydration in a lightweight texture that won’t feel heavy or greasy. With soothing cica extract and soy-derived ceramides, it calms irritation and strengthens the skin barrier for healthier, more resilient skin.
Some by Mi
AHA-BHA-PHA 30 Days Miracle Toner
Some By Mi AHA-BHA-PHA 30 Days Miracle Toner is a gentle yet effective exfoliating toner that targets breakouts, clogged pores, and uneven texture. The trio of exfoliating acids—AHA to smooth, BHA to clear pores, and PHA to hydrate—helps refine skin without harshness.
Numbuzin
No.9 Eye Patches
These purple, shimmery patches make every selfie pop, but they’re more than just pretty. Infused with collagen, the Numbuzin No.9 Eye Patches help lift sagging skin, reduce puffiness, and brighten up dark circles.
Torriden
Cellmazing Pore Perfecting Ampoule
Torriden’s Cellmazing Pore Perfecting Ampoule is like a reset button for congested skin, helping to refine pores and smooth uneven texture without any irritation. The lightweight formula packs collagen, peptides, and gentle exfoliants like PHA and LHA to keep skin clear, hydrated, and balanced.
Purcell
24/7 Colostrum Pore Defence Ampoule Mist
K-pop idols, including Blackpink’s Rosé and Aespa’s Giselle, have been spotted carrying this unassuming face mist, so naturally, we’re scooping up one for ourselves. It’s packed with hyaluronic acid, colostrum, and probiotic ferments to refresh your skin, and it works well before and after makeup. Mist away!
Biodance
Radiant Vita Niacinamide Serum
Biodance needs little introduction at this point. Their sheet masks have been a long-time editor favorite, but the new Radiant Vita Niacinamide Serum is just as buzzworthy. Formulated with 20% niacinamide, pineapple fruit water, and glutathione, the serum sinks in quickly to improve uneven texture and brighten dark spots.
TonyMoly
All You Need Mask Set
If one day your skin is dry and the next you’re breaking out, TonyMoly’s All You Need Mask Set has you covered. With a mix of hydrating, brightening, soothing, and firming sheet masks, it features 13 masks (in the cutest packaging, of course) to address any skin-care concern.
Beauty of Joseon
Daily Tinted Fluid Sunscreen SPF 40
If you have yet to try a K-beauty sunscreen, they’re always next level with zero white cast, silky textures, and formulas that sink in within seconds. Beauty of Joseon’s Daily Tinted Fluid Sunscreen SPF 40 is no exception—it delivers lightweight sun protection while evening out your skin tone with a natural, flattering tint.
Ma:nyo
Bifida Biome Ampoule Toner
This barrier-boosting formula delivers the refreshing, watery feel of a toner with the concentrated power of an ampoule. Infused with bifida ferment and probiotics, Ma:nyo Bifida Biome Ampoule Toner works to repair and strengthen skin while soothing irritation and replenishing hydration.
Abib
Retinal Eye Serum Lifting Roller
Abib Retinal Eye Serum Lifting Roller combines retinol, bakuchiol, and caffeine to target fine lines, puffiness, and dark circles in one go. The cooling metal roller helps boost circulation and deliver the serum’s firming, brightening benefits exactly where you need them the most.
Round Lab
1025 Dokdo Toner
While Round Lab 1025 Dokdo Toner might look like plain old water, this viral favorite is packed with so much more. There’s mineral-rich deep-sea water that hydrates and balances skin, soothing panthenol, calming allantoin, and barrier-boosting betaine. It leaves your complexion soft, refreshed, and glowing.
Fully
Green Tomato Clay Mask Cleanser
Packed with 49% green tomato extract, glycerin, a six-clay complex (which includes kaolin and bentonite), and cica, this cleanser-mask hybrid clears pores and sweeps away blackheads while also soothing the skin. Wear it as a mask for two to five minutes before washing it off for a deeper cleanse than what your typical cleanser provides.
Banila Co.
Clean It Zero Original Cleansing Balm
Banila Co Clean It Zero Original Cleansing Balm—an Allure Korea editor fave—melts from a sherbet-like balm into an oil to whisk away makeup, sunscreen, and impurities. Powered by olive and jojoba oils, plus antioxidant-rich extracts from acerola, cranberry, and pomegranate, it leaves the skin clean, soft, and refreshed.
TonyMoly
I’m Rice Exfoliating Enzyme Cleanser
This water-activated TonyMoly powder cleanser can be used in two ways: either as a traditional exfoliating cleanser or as a 10-minute brightening mask. Superfine rice powder and papain enzymes do the heavy lifting in terms of buffing away dead skin cells, while cica and glycerin lock in moisture and strengthen your barrier. Best of all? So TSA-friendly.
Anua
Peach 77+ Niacin Cream
Peaches and cream aren’t just a sweet treat—Anua Peach 77+ Niacin Cream delivers the same indulgence in skin-care form. With 77% fermented peach extract to deeply hydrate and soften, plus niacinamide to brighten and even tone, it leaves your complexion plump and smooth.
We love a good glass-skin shortcut, and Missha Glow Skin Balm is basically three products in one, serving as a moisturizer, primer, and glow booster. It hydrates, smooths, and leaves a dewy finish, whether worn alone or under makeup.
Best Amazon Prime Day Korean Makeup Deals
House of Hur
Moist Ampoule Blusher
Han applying House of Hur Moist Ampoule Blusher in 07 Pink Rosie
Sarah Han
Infused with glycerin and apricot fruit extract, House of Hur’s Moist Ampoule Blusher gives you that fresh, just-moisturized glow. “This stuff is the pigmented blush of my dreams, meaning you truly only need the tiniest amount of product for a full-out flush (a.k.a. my preference),” says Han.
Han applying Peripera Ink the Velvet Lip Tint
Sarah Han
Peripera
Peripera Ink the Velvet Lip Tint
These Best of Beauty-winning lip stains are incredibly affordable (even before the discount!), come in a wide range of highly pigmented hues, and last the entire day. “Touch-ups are very minimal, even after heavy meals, and the wear is super comfortable, despite how long-lasting the formulas are,” says Han.
Hera
Sensual Nude Lip Gloss
Lee applying Hera Sensual Nude Lip Gloss in Speechless
Christa Joanna Lee
Goodbye stickiness, hello shine—the Hera Sensual Nude Lip Gloss gives you effortless shine and color. “I’m not typically a lip girlie, but I love the feel of these—and all the neutral shades just look like my lips but better,” says Lee.
Tirtir
Mask Fit Red Cushion Foundation
Allure contributor Sarah Y. Wu applying the TirTir Mask Fit Foundation
Sarah Y. Wu
The viral Tir Tir Mask Fit Red Cushion Foundation compact provides buildable medium to full coverage with a surprisingly lightweight texture. Bonus: The long-wearing formula sets to a semi-matte finish that resists oil and humidity, too. “It stays put all day without creasing or caking on my combination skin and gives me a really beautiful, subtle glow,” says contributor Sarah Y. Wu.
Lee applying Dear Dahlia’s Petal Drop Blush
Christa Joanna Lee
Dear Dahlia
Petal Drop Blush
Dear Dahlia Petal Drop Blush is, simply put, a liquid blush with one of the most glowy, soft finishes out there. Infused with dahlia extract, it also helps protect and nourish skin while imparting a pop of color. “It’s one of the most blendable blushes I’ve ever tried and practically becomes a second skin,” says Lee.
Neogen Dermalogy
Extra Slim Metal Mexicara
Unlike traditional bristle brushes that bend or soak up product, the Neogen Dermatology Extra Slim Metal Mascara’s sleek metal wand lets you coat every lash from root to tip with precision, control, and zero clumps.
Peripera
Ink Peel Off Lip Stain
You’ll have a lot of fun with Peripera Ink Peel Off Lip Stain’s color-shifting formula—it goes on glossy, dries down, and then peels off to reveal a soft, natural tint that sticks around for hours.
Luna
Long Lasting Setting Fixer Spray
Even if you’re all about a minimalist makeup routine, you still put in the effort—so make it last with Luna’s Long Lasting Setting Fixer Spray. Made with two types of powders to control sebum and lock in hydration, this lightweight mist keeps makeup fresh, smudge-free, and perfectly in place from morning to night.
Laneige
Neo Blurring Powder
Laneige’s Neo-Blurring Powder is sleek and designed for easy use. When you gently press with the included puff, a handy silicone mesh barrier releases just enough powder, keeping the product in and avoiding spills. The powder is extremely fine and feels weightless on the skin, plus it’s infused with Laneige’s signature blue hyaluronic acid for a smooth, non-cakey finish.
Clio
Kill Lash Superproof Mascara
Stick-straight lashes, move over—the Clio Kill Lash Superproof Mascara is here to lift and lock your curl. Its ultra-slim brush grabs even the tiniest lashes for sky-high length and definition, while the waterproof formula keeps everything smudge-free.
Fwee
Glowy Jelly Pot + Keychain Set
Allure contributor Annie Blackman applying the Fwee Glowy Jelly Pot
Annie Blackman
If you love a hint of color with a dewy, natural finish, Fwee’s Glowy Jelly Pot is a bouncy, jelly-textured balm that melts seamlessly into skin, delivering a radiant tint to your lips and cheeks without any stickiness. It comes in 18 shades, plus a universal shimmer balm for a touch of sparkle.
Han after applying the Dr. Jart+ BB Premium Beauty Balm SPF 40
Sarah Han
Dr. Jart+
Premium BB Tinted Moisturizer with SPF 40
Formulated to target hyperpigmentation, Dr. Jart+ Premium BB Tinted Moisturizer with SPF 40 blends soy, licorice, vitamin C, niacinamide, and arbutin to fade discoloration while protecting against new dark spots. “Most days, I only wear concealer, but if I’m looking to even out my entire complexion, this formula has just enough coverage while still looking like my skin,” says Han.
Colorgram
Pin Point Eyeshadow Palette
If you love a soft, everyday eye look, the Colorgram Pin Point Eyeshadow Palette has all the neutral shades you’ll ever need. With 12 buttery, easy-to-blend shades in both matte and shimmer finishes, it makes mixing and matching effortless.
I’m Meme
Pink Blue Tone-Up Pact
Ever wonder how Koreans get that flawless, poreless-looking skin? It’s I’m Meme’s Pink Blue Tone-Up Pact, which blurs imperfections, evens tone, and leaves behind a soft, radiant finish that keeps shine in check without dulling your glow.
Etude
Fixing Tint
Etude Fixing Tint is the kind of liquid lipstick that you can depend on for all-day color. It goes on silky, sets in under 60 seconds, and the waterproof, soft-matte formula somehow feels comfortable (never dry or sticky).
Elroel
Blanc Cover Cream Stick V
The Blanc Cover Cream Stick V is a pinnacle of K-beauty innovation, starting off pure white, then magically adjusting to a tinted cream as you blend to match fair to medium skin tones. One end holds the silky formula, while the other features a detachable brush that makes blending effortless (and it’s super easy to clean).
Rom&nd
Better Than Cheek
Powder blushes are making a comeback. Unlike the chalky formulas of past years, Romn&d’s Better Than Cheek leaves behind a soft-matte, texture-blurring finish in super-wearable hues.
Colorgram
Under Eye Highlighter Stick
Colorgram Under Eye Highlighter Stick is designed to glide along the lower lash line for instantly bigger, brighter-looking eyes. The smooth, smudge-proof formula adds a subtle shimmer that gives your makeup look a fresh, doe-eyed effect.
Touch in Sol
No Poreblem Primer
Large pores? No poreblem. Touch in Sol’s fan-favorite primer smooths skin with a lightweight, velvety finish that blurs the appearance of pores and grips onto makeup in place all day. Thanks to green tea extract and collagen, it also keeps skin calm, fresh, and hydrated, so your makeup looks (and stays) its best.
Dear Dahlia
Lip Paradise Sensual Lip Glow
Dear Dahlia’s Lip Paradise Sensual Lip Glow takes its name—and its nourishing power—from the dahlia flower itself. Infused with skin-conditioning dahlia variabilis flower extract and moisturizing shea butter, it leaves lips soft with a sheer tint.
Best Korean Hair-Care Deals
Mise en Scene
Mise en Scene Perfect Serum
Han applying the Mise En Scene Perfect Serum
Sarah Han
Now this is a product that truly lives up to its name—Mise en Scène’s Perfect Serum is infused with Moroccan argan oil to deeply hydrate and revive dry, damaged strands, leaving them silky, smooth, and, well, pretty close to perfect. “My hair’s no.1 enemy is frizz and split ends (your girl does not get regular trims—I know, I know), and this is the one product that’s helped the most with both woes,” says Han.
Abelman applying Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment
Devon Abelman
Elizavecca
CER-100 Collagen Ceramide Coating Protein Treatment
A dream for damaged hair, Elizavecca CER-100 Collagen Ceramide Coating Protein Treatment. Whether your hair has been fried from hot tools or color treatments, this treatment coats every strand using ceramides and collagen. “After shampooing, I saturated my hair in this protein treatment, and it effortlessly unraveled every knot in about a minute flat. I rinsed it out after about three minutes, and my hair felt like cashmere,” says Abelman.
A’pieu
Mint Hair Vinegar Rinse
Pai applying the A’pieu Mint Hair Vinegar
Deanna Pai
A’pieu’s Mint Hair Vinegar is a Korean take on the traditional vinegar rinse, blending mint extract and vinegar to exfoliate the scalp while restoring pH balance and shine. “Depending on the weather, hormones, and my sheer luck, my scalp can either be flaky, itchy, both, or neither. (Very cool!) On days when it’s acting up, I reach for this rinse, which instantly cools it on the spot with mint,” says Pai.
Ryo
Sensitive Scalp Care Shampoo
If you’re dealing with a sensitive scalp or thinning hair, give your routine a boost with RYO’s Sensitive Scalp Care Shampoo. “The philosophy behind this prestige hair brand is that they consider scalp care as the foundation of hair care. Their herbal, ginseng-rich formulas are rooted in hanbang tradition and really help reduce shedding and strengthen hair from the root,” says Charlotte Cho, co-founder of Soko Glam.
Aromatica
Root Enhancer Rosemary
Aromatica’s Rosemary Root Enhancer is a breath of fresh air for your scalp, promoting healthy growth and a balanced biome to combat buildup and dandruff. Bonus points for the gentle, herbal scent.
Dr. Melaxin
Bondex Protein Bonding Remodeling Shampoo
The K-beauty brand best known for its science-backed, “slow-aging” skin care brings that same philosophy to hair. The Dr. Melaxin Bondex Protein Bonding Remodeling Shampoo uses bond-rebuilding proteins and amino acids to repair and fortify damaged strands from within, restoring elasticity and shine without weighing hair down.
Unove
Silk Oil Essence
Unove Silk Oil Essence is like a quick makeover for tired, frizz-prone hair. Packed with over 20 proteins, amino acids, and nourishing oils, it smooths, softens, and adds shine—yet still feels lightweight, even on fine or thin hair.
Longtake
Sandalwood Intensive Perfume Hair Oil
If you want glass hair to match your glass skin, Longtake’s Sandalwood Intensive Perfume Hair Oil delivers just that. The lightweight formula smooths frizz, adds a mirror-like shine, and leaves your strands subtly scented with warm sandalwood all day long.
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